Monthly Archives: March 2013

Your Business Needs a Mobile App…Yesterday!

Most businesses reluctantly built a website. Then they limped into the social media pool. And at some point, they realized that they should have done it much sooner. Think of a mobile app as another channel to connect to your audience. What is unique is that a mobile app media channel is a channel that is free of the noise and clutter from the internet and social media. Think about it. If you use social media.
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Why a mobile app makes sense for fan engagement

If you have a public presence, either as a team, organization or individually, it makes sense to create a mobile app to engage your fans. Utilizing social media is a natural fit, but that media channel becomes clogged as your fans follow multiple people and sites. You know those little app icons on your device? That’s a one on one portal to your audience, unencumbered with mixed messages. They want to know what is going on.
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Planning an event? Build a mobile app

There are plenty of reasons to have an event, meeting, conference or trade show.  It could be purely entertainment driven, or it might be philanthropic.  It could be an event to create awareness or to launch a product.  Chances are, if you are creating an event, it will be recurring. Regardless of why you hold an event, a mobile app can help you engage your participants, attendants and the beneficiaries of the event.  Having a mobile.
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